Friday, September 19, 2008
HP unveils new product lineup
HP recently unveiled its latest line-up of innovative personal computing and printing solutions designed to complement and simplify consumers’ personal lives. This is in line with HP’s consumer strategy to provide consumers with technology that enriches and better addresses the needs of the individual consumer. The latest suite of HP consumer notebook PCs and desktops feature best-in-class performance that deliver on digital entertainment, gaming and mobility needs, while enhancing consumer options for self expression and style. The new HP Photosmart Printer lineup offers consumers more wireless printing options and smart environmental choices, as well as HP’s next generation of printing technology with an innovative 5-ink printing system that delivers enhanced image quality, permanence, versatility and convenience.
“Personal computing has come a long way. Today, it’s all about the unique out-of-box experiences one has with the PC - quick access to digital content, choice, self expression and enjoyment,” said Chin Hon Cheng, Vice President, Notebook Business Unit, Personal Systems Group, HP Asia Pacific and Japan. “From our unique imprint designs to product performance, our new range of consumer products will enhance the way consumers experience and enjoy technology.”
“Designed to match consumer preferences, HP’s new consumer printing line-up makes t easy for consumers to print wirelessly and make smart environmental choices through HP’s Eco Highlights Label,” said Christoph Schell, Vice President, Consumer Go To Market and Inkjet and Web Solutions, Imaging & Printing Group, HP Asia Pacific and Japan. “HP’s continued emphasis on innovation also sees the introduction of our new HP 5-ink printing system that delivers finely-detailed, long-lasting photos and laser-quality text.”