Thursday, September 6, 2007

Globe introduces new brand identity

Gerry Ablaza, Globe President and CEO talks about the Globe Life

Globe introduces its new brand identity, the Globe Life -- it carries with it a promise to enrich lives through ease and relevance. Globe will strive to create and deliver products and services that will greatly benefit customers bringing them closer to their aspirations, and connecting them with the people and events that matter most.

Globe intends to try things and find new ways of enriching their customers' relationships and relentlessly pursue innovation that delivers the promise of "ease and relevance" to enrich their customers' lives.

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